Le MONDE COULEUR.

LMC (Le Monde Couleur).

LMC launched in Kabul to make a new mixture of Central Asian traditional design and western design from Asia’s many traditions which reflect the diverse cultures represented within its borders.

 

LMC is a completely homegrown brand from Central Asia Industries which has diversified into related fields like textiles, yarn dyeing and retailing. So how easy or difficult is it to make in Afghanistan?

In Afghanistan, we have advantages like ease of employment and abundance of natural resources for apparel and textiles manufacturing that act as a catalyst to the concept of making in Afghanistan.

We aspired to create a sustainable brand which embodied passion, creativity and youthfulness. The brand commenced with the launch of colorful t-shirt and coat, and it aimed and confined itself to targeting young audience.

 

LMC have more then 20 local families from provinces like Bamian, Ghazni, Kunduz, Mazar-e-Shareef, Takhar and some others.  It’s like a super coordination of figuring out how they can invests to raise and the wages that is paid in the most sufficient and sustainable way.

 

LMC is on an expansion spree.  Creating working opportunities to women and support sustainable fashion.

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